SILVERWOOD
CONSULTING
CONSULTING
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Small to mid size companies usually have fewer staff members and many times have people serving multiple functions where they are unable to do justice to either. In addition, these understaffed companies might have a dedicated staff member managing a part of the business that does not ideally fit their knowledge, capabilities or interest.
A large well functioning business usually has one person who does not have daily operational responsibilities, but rather spends their day setting the direction, steering the business units, and trouble-shooting areas of concern. A small to mid size business can overcome some of this disadvantage by developing a strategic business plan, communicating the plan to all employees and reviewing the plan at selected intervals to determine if a change in the business environment dictates a change in plans.
An effective business plan presents a goal, objectives and tactical strategies to frame a business opportunity. A well-conceived, organized and thorough Business Plan should present the case for the success of the business.
An effective Grant Proposal will match the request with the requested information in a clear and concise manner. Providing the specific information matched to the guidelines provided will enhance the chance of receiving a specific grant, especially if the mission of the organization is aligned with the grant offering.
A highly regarded brand can reduce the emphasis on price by a consumer/client who is increasingly being financially squeezed. In order to become an established brand, a plan needs to be created and implemented to focus the attention of material, communications, advertising, promotions and public relations on a brand name, look, logo, message and image. Building a brand takes time, but the results are immeasurable in terms of value to the business.
How a business is structured with areas of responsibility, training, daily functions, coordination of operating units can make a difference between success, failure and survival. Having everyone in the business provide input and then determining an effective daily structure for business operations (along with how decisions are made) will provide the best opportunity for a successful operating structure.
Analyzing the way that work is conducted on a daily basis to determine efficiencies can lead to changes that will positively impact a business success. Costs savings in operations can be realized and a better end product or service to the consumer can be realized.
In order to effectively reach a consumer whether in a “b to b” or “b to c” environment, a great deal of research needs to be conducted to understand what the consumer wants, needs and has to have to make their “life” better. Once a full understanding is obtain, the product or service being marketed needs to be communicated to the clients/customers. The Strategic Marketing Plan should detail the key messages, differences from competitors and the methods in which the information will be communicated to the audience.
In order to effectively compete for customers/clients it is important to understand the current business environment including competitors, pricing, product/service features, trends and the ultimate size of the market. Identifying business Strengths, Weaknesses, Opportunities and Threats will focus the attention of everyone in the company on factors that need to be emphasized and combated on a daily basis.
One approach to communicate a product or service offering is through an organized Public Relations Campaign that educates the client/consumer without a direct sales effort. If the target audience reads about a specific product or service in a “news” or current event setting it becomes a “soft sell” for the company. A well-written and properly disseminated press release will educate potential consumers and often be endorsed by third parties unaffiliated with the company.
